I just recently caught an interview by Mark Schaefer, Author, Blogger and Social Media Rock Star. He sat down with Sandy Carter, IBM’s General Manager and Social Business evangelist at SXSW tech conference in Austin, TX. They discussed what changes have occurred with the onset of Social Influence in the corporate world.
Klout is a website and mobile app that uses social media analytics to rank its users according to thier online social influence via a “Klout Score” Sandy Carter feels “Klout is becoming the next SAT score” for hiring managers. “Social influence is affecting both personal and professional lives. Those with Klout scores below 60 need not apply.” And interestingly, individuals inside of companies are more often than not, getting promoted for great social influence. Companies used to reward hoarding information, now companies are giving rewards to people who are sharing information with their colleagues. Some companies are even offering financial rewards.
According to Sandy Carter, IBM Social Business is able to quantify financial results of influence. IBM teamed up with MIT in a study and discovered that those employees with strong social connections or “strong links” generate about $700 more per link than those employees that don’t. And even more impressive, an executive drives $1600 in revenue per connection. Today, so many C-level executives don’t completely understand the value proposition of using Social Media. By educating executives, we can support driving change from the top down throughout the organization. In the end, Social is about building long-term relationships with customers and employees, not simply just another media platform.