by Michele Wolfson | Jul 9, 2014 | Social Media
I just recently caught an interview by Mark Schaefer, Author, Blogger and Social Media Rock Star. He sat down with Sandy Carter, IBM’s General Manager and Social Business evangelist at SXSW tech conference in Austin, TX. They discussed what changes have occurred with...
by Michele Wolfson | Jun 24, 2014 | Social Media, Strategic Marketing
Many businesses today still view social media as a side line marketing activity that they “do” because everyone else is doing it. But successful companies realize it’s more than just putting your big toe in the digital water, it’s about maximizing your...
by Michele Wolfson | Jun 15, 2014 | New Technology, Social Media
With summer well underway, it has become clear that Mobile Apps and Social Media are becoming mandatory tools to navigate a traveler’s explorations. On a recent visit to the Big Apple, I tightly clutched my smartphone 24/7, like an oxygen mask deployed on emergency...
by Michele Wolfson | May 24, 2014 | Social Media
#1 – Be Nimble With Your Social Media Relationships One of the reasons to use social media is to build relationships with the folks who can help your business grow. This includes people who buy your products and services, tell their friends and family members...
by Michele Wolfson | May 20, 2014 | Social Media
Traditional marketing uses one-way communication to reach customers. Print advertising, media and radio are just a few fundamental old school methods that simply cannot stand on their own today effectively. The beauty of online social media is that businesses can...
by Michele Wolfson | May 14, 2014 | Social Media
Marketing’s job has shifted over the past several years from selling products and services, branding and writing press releases to creating a more focused out marketing strategy to include positioning your company/brand and developing yourself as a subject matter...
