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Summer travel necessity:  Mobile Apps and Social Media

Summer travel necessity: Mobile Apps and Social Media

by Michele Wolfson | Jun 15, 2014 | New Technology, Social Media

With summer well underway, it has become clear that Mobile Apps and Social Media are becoming mandatory tools to navigate a traveler’s explorations. On a recent visit to the Big Apple, I tightly clutched my smartphone 24/7, like an oxygen mask deployed on emergency...
New Technologies make Content Marketing “King on Steroids”

New Technologies make Content Marketing “King on Steroids”

by Michele Wolfson | May 6, 2014 | New Technology

As part of Apple’s iOS 7, iBeacons is Apple’s brand name for a specific technology that uses Bluetooth Low Energy (BLE) technology to communicate with a nearby smart device. Just imagine tiny low-cost transmitters placed in your building with the power to broadcast...

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