How Branding your Company is Analogous to Foreign Travel
Traveling abroad brings out the inner cowboy in each of us as we explore unknown territories. It takes a “get back on your horse attitude” navigating all facets of international travel from transportation to lodging and ordering from the menu to fascinating cultural...read more
3 Steps to amplify your Personal and Professional Brand
In today’s millisecond digital economy, we must make our personal and professional brand a top priority as much as our business brand. Personal branding affects the most important first impression; and you’ve only got 30 seconds to make the grade. If your clothing,...read more
5 Steps to Digital Planning in 2015
You’re an expert in your field but don’t know the first thing about digital marketing, advertising and social media. Who’s really got time for that when you’re busy with the day to day of running your business? If you never plan, then how will you reach your business...read more
Are your Employees Fully Engaged in Your Business Goals?
The intersection where the greatest employee satisfaction meets their maximum contribution to the company is called ENGAGEMENT. Are your employees invested in their jobs? Do their actions line up with the company vision? Are they ENGAGED? and we don’t mean, “if you...read more
Create Repeat Business…One Customer at a Time
The secret to creating brand loyal customers is to make every customer engagement with your brand memorable and delightful! People love to boast and brag about exceptional experiences, and with today’s online access make sure to give them something to talk about. On a...read more
How is the city of Nashville like my online brand?
Nashville is garnering press from all over the world, most recently from; Time’s… The South’s Red-Hot Town Forbes names Nashville a “Region to Watch” for 2014 Trulia’s Top 10 Markets to Watch The Atlantic’s… America’s Most Robust Music Economy And the lists keep on...read more
Defining Social Influence and How to Use it
I just recently caught an interview by Mark Schaefer, Author, Blogger and Social Media Rock Star. He sat down with Sandy Carter, IBM’s General Manager and Social Business evangelist at SXSW tech conference in Austin, TX. They discussed what changes have occurred with...read more
What do Synchronized Fireflies have to do with Communication?
There are only two places in the world where a unique species of fireflies exist and we just happen to be lucky enough in Tennessee to have one of these destinations in the Smoky Mountains National Park. The other is in a far off region in Southeast Asia. A freak of...read more
Connect the Dots… with Social Strategy
Many businesses today still view social media as a side line marketing activity that they "do" because everyone else is doing it. But successful companies realize it’s more than just putting your big toe in the digital water, it’s about maximizing your efforts with a...read more
Summer travel necessity: Mobile Apps and Social Media
With summer well underway, it has become clear that Mobile Apps and Social Media are becoming mandatory tools to navigate a traveler’s explorations. On a recent visit to the Big Apple, I tightly clutched my smartphone 24/7, like an oxygen mask deployed on emergency...read more
Social Media Tech Tools and Tips from Kim Garst, CEO of Boom Social
#1 - Be Nimble With Your Social Media Relationships One of the reasons to use social media is to build relationships with the folks who can help your business grow. This includes people who buy your products and services, tell their friends and family members about...read more
Should a Geek Run Your Marketing?
Traditional marketing has literally been flipped on its head. No longer can we depend solely on the days of simple print advertising, hiring a PR firm and sending direct mail to prospects and clients. Nope, today’s experienced marketing professional must balance both...read more
The Three E's of Social Media
Traditional marketing uses one-way communication to reach customers. Print advertising, media and radio are just a few fundamental old school methods that simply cannot stand on their own today effectively. The beauty of online social media is that businesses can...read more
Does your Company Have a Symphonic Social Media Strategy?
And if not, why not? According to recent studies, marketing has changed more in the past two years than in the last fifty. Universities and colleges are barely keeping pace with digital and modern marketing course offerings. And who has time to go back to school...read more
It's Not About the Money, Money, Money…It's About the Content
Marketing’s job has shifted over the past several years from selling products and services, branding and writing press releases to creating a more focused out marketing strategy to include positioning your company/brand and developing yourself as a subject matter...read more
New Technologies make Content Marketing “King on Steroids”
As part of Apple’s iOS 7, iBeacons is Apple’s brand name for a specific technology that uses Bluetooth Low Energy (BLE) technology to communicate with a nearby smart device. Just imagine tiny low-cost transmitters placed in your building with the power to broadcast...read more
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