by Michele Wolfson | May 24, 2014 | Social Media
#1 – Be Nimble With Your Social Media Relationships One of the reasons to use social media is to build relationships with the folks who can help your business grow. This includes people who buy your products and services, tell their friends and family members...
by Michele Wolfson | May 24, 2014 | Digital Marketing
Traditional marketing has literally been flipped on its head. No longer can we depend solely on the days of simple print advertising, hiring a PR firm and sending direct mail to prospects and clients. Nope, today’s experienced marketing professional must balance both...
by Michele Wolfson | May 20, 2014 | Social Media
Traditional marketing uses one-way communication to reach customers. Print advertising, media and radio are just a few fundamental old school methods that simply cannot stand on their own today effectively. The beauty of online social media is that businesses can...
by Michele Wolfson | May 14, 2014 | Strategic Marketing
And if not, why not? According to recent studies, marketing has changed more in the past two years than in the last fifty. Universities and colleges are barely keeping pace with digital and modern marketing course offerings. And who has time to go back to school...
by Michele Wolfson | May 14, 2014 | Social Media
Marketing’s job has shifted over the past several years from selling products and services, branding and writing press releases to creating a more focused out marketing strategy to include positioning your company/brand and developing yourself as a subject matter...
